Countrywise ITV1
Thursdays at 1930 (until the end of November 09)
Countrywise has proved hugely popular with viewers and brings together Paul Heiney's experiences of farming and country life with his skills as a reporter and presenter.
Each week, Countrywise travels to all corners of rural Britain to bring viewers a taste of country life as it is bering lived, and also to share some of the best from ITV's country programmes which have been a popular part of its regional output for many years. Countrywise gives audiences across the whole country a chance to see stories that would otherwise never have been screened in their part of the country. This blend of topicality and archive is greatly appreciated by viewers.
'The response to Countrywise has been enormous, and very encouraging. There's nothing flash or gimmicky about what we do - it's straight, simple storytelling and it's refreshing to find that viewers appreciate our honest approach."
Countrywise will return to ITV in the spring of 2010
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